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Dictionary by pitch.dog
Product discovery & research · Working

Saturation

Also called: thematic saturation

ELI5

More interviews are no longer adding important new themes.

Used in conversation

“Saturation is a judgment, not a magic sample size.”

Definition

In qualitative research, the point at which additional data yields little new relevant information for the study question.

Here “Saturation” means: In qualitative research, the point at which additional data yields little new relevant information for the study question.

Pitch context

You will see “Saturation” in product strategy decks, roadmaps, experiments and architecture reviews when the discussion reaches product discovery & research.

Why it matters: It helps a reader interpret product discovery & research without confusing the measure, decision, role or evidence being discussed.

Connected terms

  • SaturationThe same visible label “Saturation” names different concepts.
When the words have to travel

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Sources & evidence · 2

Supporting source families. This entry is an editorial synthesis rather than a quotation from one canonical glossary.