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Dictionary by pitch.dog
Marketing strategy & planning · Working

Trade marketing

Also called: channel marketing

ELI5

Marketing aimed at distributors, retailers or channel partners rather than only end consumers.

Used in conversation

“Define trade marketing before we compare campaign performance.”

Pitch context

You will see “Trade marketing” in brand decks, campaign plans, research reports and performance reviews when the discussion reaches marketing strategy & planning.

Why it matters: It helps a reader interpret marketing strategy & planning without confusing the measure, decision, role or evidence being discussed.

When the words have to travel

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Sources & evidence · 6

Direct term-level sources and supporting source families.