Deliverables, lengths & platform versions · Core

Cutdown

Also called: cut-down, short version

ELI5

A shorter edit derived from or planned alongside a longer advertising film.

“Let’s confirm the cutdown before the director starts the next treatment draft.”

You may hear this during a commercial brief, treatment, bid, award or pre-production process.

Why it matters: Helps interpret the brief, director treatment, bid, award, production process and campaign deliverables.

VersionA cutdown is a shorter edit derived from a master; a version can vary by length, platform, market, language or content.
BumperA bumper is often short, but not every cutdown is a bumper.
Social cutdownA social cutdown is a platform-specific cutdown.

When the words have to travel

Bring the script, brief or half-formed thought. We help find the shape people need to understand.

Sources & evidence · 6

Direct term-level sources and supporting source families.